Currently, most social media activities are focused on learning how to use Twitter, Facebook, or LinkendIn.  Most business owners recognize the popularity and relative potential of social media for their business.  The missing link is that strategic and tactical component for implementing an effective social media program.  After participating in these “how to” classes business owners are left wondering “now what?” 

There is great deal of excitement around all the shiny new watches in the social media world; but if you do not know how to tell time, how valuable are they?

Engaging in an effective, meaningful, and productive social media program for your company, requires a strategy and a plan. You need to know:

·     What you want to accomplish

·     Why this is critical for your business

·     How you plan to engage your clients, your market and your industry

·     Where your target market is

This a Two-Part Webinar that provides you a framework for creating an ongoing social media strategy for your company, focusing on the Five Strategic Drivers for an effective social media strategy.

Participants in this program:

• Determine where to direct your social media efforts
• Understand how to build brand awareness for your business
• Learn the most important component for any social media effort — what too many businesses miss today
• Build a strategy they can implement right away
• Know how to begin measuring their success metrics
• Receive a Strategic Planning Workbook to build and develop their strategy during and after the webinar.

Webinar Date:

Part 1: Tuesday, September 1  3:00 PST (12:00 EST/11:00 Central)

Part 2: Tuesday, September 15 3:00 PST (12:00 EST/11:00 Central)